![]() It is frequently characterized as one of the best custom car shops in the United States. Owing to the patronage of celebrities such as Shaquille O'Neal and Sean Combs, along with appearances in the reality television programs Pimp My Ride and Street Customs, the company has gained a high degree of notoriety and has become a multimillion-dollar business.īesides celebrities, West Coast Customs has also created vehicles for global brands such as Virgin, Nintendo, and Microsoft. According to Friedlinghaus, he began the business with a $5,000 loan from his grandfather, but other sources claim that he raised the seed money for the business while working at his father's liquor store. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson circa 1994. West Coast Customs (abbreviated by the company as WCC) is an automobile repair shop focusing on the customization of vehicles. ![]() ![]() Friedlinghaus makes a "W" hand sign as in the opening sequence of Inside West Coast Customs, while the Microsoft employees make V signs. CEO of West Coast Customs Ryan Friedlinghaus, in red, poses with three Microsoft employees. ![]()
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